We worked with Rochester Regional Health to reduce anxiety and confusion in hospitals using augmented reality technology for effortless navigation.


Rochester Regional Health,
Fall 2018




John Pascarella
Dhensel Dorji

What can we do to create a user-centric app and hospital visit experience?

menu user flow

Three pillars

We began the project by identifying three core ideals around which we would design our experience.


"As a visitor, I am overwhelmed. I don't want to figure out what I need to do or where to go, I want it to be already handled for me."

We can reduce friction by streamlining check-in, and guiding visitors throughout their entire experience.


"As an internet-dependent user, I want peace of mind that even if can't use augmented reality, I will still be able to find my way."

We can create a stable user experience that responds gracefully to unexpected events like low battery or connection loss.


"As a patient, I'm nervous about hospital information being accessed by phones. I want confidence that this new technology is still protecting my privacy."

Our app is HIPPAA compliant, with most information inaccessible and visit-specific details being synced to the user's phone.

2d navigation user flow

2D navigation is included for accessibility and as a fallback when AR is not available

Smart information

Because the visitor syncs the app to the hospital system open check-in, Wayfind knows why the visitor is at the hospital. This means the app can give them extremely specific guidance while removing unnecessary information.

user flowchart
New route user flow

An example of beginning a new route to a waiting area, with user-specific guidance

Visual Language

Our style is inspired by spaces that feel foreign, yet comfortable. Our tone is reminiscent of gracious hotels, clean hallways, and peace of mind even in crisis. It is minimally colorful, spacious, and welcoming. It communicates a sense of nurture, convenience, and reliability.


Our custom illustration style helps communicate instructions and strengthen our soft and comforting aesthetic

Using the tech

Because of the huge potential and ever-improving nature of augmented reality, we wanted to take advantage of the medium as much as possible. For example, elevators can include a more advanced visualization of their position and trajectory.


By reducing uncertainty and streamlining the experience of visiting a hospital, patients and family can find relief in what might otherwise have been an extremely stressful and emotionally demanding experience. Our goal was to use modern tech to improve a scary and confusing experience, and I think we succeeded.


Rochester Regional Health

John Pascarella

Dhensel Dorji

Experience design

John Pascarella

Dhensel Dorji


Dhensel Dorji

Visual design

John Pascarella


Dhensel Dorji

Video & motion tracking

Dhensel Dorji

Interactive prototype

John Pascarella

Demo video

John Pascarella

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